Asics Dynaflyte Launch
MAS partnered with United Entertainment Group to design a pop-up store for Asics in support of their latest sneaker technology. The store opened with an exclusive press preview where press could experience the technology first-hand through a number of athletic and interactive-driven demos showcasing the engineering and science behind the design of the shoes. Wind fans, neon lights, and runway graphics all helped illustrate the aerodynamic, “take flight” messaging behind the new sneaker campaign. To add further depth, product sketches and videos were thoughtfully integrated into the space, while product specialists were on hand to address specific press questions. A presentation featuring executives from the Asics headquarters in Japan kicked off the event.