YouTube Vidcon Booth
In support of YouTube Red, their newly launched paid subscription service, YouTube returned to VidCon in 2016 with their largest convention activation to date. Fans were invited to step inside film set-quality vignettes inspired by several of the new YouTube Red original productions. In the spirit of the convention, each vignette was designed as an interactive photo booth experience where fans could capture their own content as a supporting character alongside their favorite YouTube stars. Guests could pose scared and screaming in a bloody hospital room full of illustrated zombies (and one truly scary live actor) for the new series Fight of the Living Dead, while other vignettes included life-sized, illustrated versions of Joey Graceffa, Gigi Gorgeous, Rhett and Link, Matthew Robert Patrick, and others. There was even a jousting ring for guests to battle each other — a nod to the new YouTube Red series GameLab featuring Matthew Robert Patrick (more commonly known as MatPat). Social traction during the full activation was three times higher than overall event projections, and more than 30,000 consumers worldwide signed up for YouTube Red within
48 hours of the event.