YouTube Music UK
After successfully launching YouTube Music to the industry and later to consumers during the 2016 Grammy weekend, the YouTube team invited MAS to London to create an event for YouTube and music industry executives that would lay the groundwork for future conversations around the app. MAS took over a stunning Peruvian restaurant right off the iconic Hyde Park and turned it into the industry’s lounge for the evening. Guests enjoyed a performance by emerging artist Lapsley while YouTube creators Simone Caporale (ranked number one bartender in the world) and Jemma Wilson (better known as Cupcake Jemma) added some special brand magic to the evening. The event was the perfect combination of business and pleasure for the brand and the industry.