Google's Pixel Launch
On October 4, 2016, tech industry mavens around the world were introduced to five premiere Google products all proudly wearing the name “Made by Google.” This press event, held in a temporary event space in San Francisco, was live-streamed globally and watched by more than 3 million people worldwide (a record number for the brand during a launch event). Google’s CEO Sundar Pachai kicked off the morning event outlining Google’s evolution to hardware, after which product specialists gave detailed on-stage demos. Post the formal press conference, event attendees explored built-out environments designed to highlight the features of each device. The Pixel smartphone’s 12.3MP low light camera technology was the focal point of a colorful photo experience, while a custom-fabricated home environment became the backdrop for the voice-activated Google Home, Google Assistant, and Chromecast Ultra. Press stepped into a whimsical forest landscape to experience the Daydream View headset, Google’s latest advancement into the world of virtual reality.