Google Teamwork 2016
Google brought MAS back for the fourth year in a row to produce its annual global enterprise conference, Teamwork 2016. Housed in the Venetian Hotel in Las Vegas, the four-day conference was bigger and bolder than ever with its largest audience to date. A packed schedule of content, performances, and networking opportunities was carefully choreographed across the massive hotel space and a few other destinations along the Las Vegas Strip to demonstrate the power of collaboration via the Google For Work platform.
Guests entering the general session were greeted by a photo collage of attendee photos spanning the length of the jaw-dropping 90-foot-wide LED video wall. Consisting of 605 3mm LED video tiles, this seemingly seamless video wall served as the presentation screen and backdrop for an impressive list of high-profile industry and Google executives.
To create an event-specific look, MAS toned down the Venetian Hotel’s ornate interior with clean lines and subdued colors, incorporating only the elements that would cut through the existing noise. Communal lounge areas and four distinct, semi-enclosed partner spaces provided both design and functionality; here guests could work, network, and engage with the featured partners.
After a day of presentations, guests headed to Brooklyn Bowl Las Vegas for the largest of the TeamWork offsite events with over 3,000 guests -- including Google staff, clients, and partners -- in attendance. This 80,000-square-foot space with 32 bowling alleys, 4 bars, and steampunk-inspired decor was the perfect setting for this group. Various live performing acts -- including champagne skirt divas, a stilt walker, mentalist, 1920's black and white drag queen, and The Bumbys -- roamed the party. Onstage performances by Jason Derulo and Girl Talk were both massive crowd pleasers and the soundtrack to an all-night dance party!
MAS took over the awe-inspiring OMNIA Nightclub in Las Vegas to host a 1920’s Great Gatsby themed party. Complete with a 14-piece band and New York City's and Las Vegas’ finest singers and dancers, the party was one for the ages. For the finale, MAS unveiled OMNIA’s famous moving chandelier, and the cannon burst of confetti that showered the dance floor cemented the party’s status as truly unforgettable.